Chapter 2: McMurphy's Law

Chapter 2: McMurphy's Law

The world’s gone mad,
so we’ve gone fishing. 

In “One Flew Over the Cuckoo’s Nest” Ken Kesey writes via his alter ego Randle McMurphy, “I don’t think you fully understand the public, my friend; in this country, when something is out of order, then the quickest way to get it fixed is the best way.” 

And here is where we currently find our society. Governments displaying schizophrenic tendencies, scientists displaying their unreliability, and the rest of us displaying the willingness to participate in the clear disintegration of the cultural and intellectual bonds that hold us together.

The diagnosis: our society is not just ill. It’s gone mad. 

In the film adaptation of Kesey’s masterpiece, Randle, portrayed brilliantly by Jack Nicholson, is considered unstable by the institutions that govern society. Against the will of the institution, Randle becomes the unlikely yet charismatic leader that does more for the patients of the asylum than the credentialed ‘leaders’ ever do. 

When Randle’s world goes mad he breaks the rules and escapes the asylum, taking his fellow patients, now his friends, fishing. They have the best day of their lives. 

The Transnomadica archive serves as a form of escape, and of inspiration, for my team and I. Gathering - fishing for - pieces that speak to us and then utilizing them to make sense in our mad world is the goal. It’s a visual exercise of vital importance for us. Some of the pieces just so happen to also be for sale as that’s the business we’re in.  

Metaphorically speaking, I’ve never been readier for a fishing trip.

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Ciao Maurizio , quando torni in Italia ? un abbraccio sciamano .


Genius… ;)

Andrea Rossetto

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